The music industry has no fucking clue. With that said, The Raconteurs decided to give the industry a shocker, by releasing their new album “Consoler of the Lonely” without any promotions, marketing or exclusive availability. The band managed to keep the release date of the album(March 24th) incredibly hush hush. The “secret release” is one of many new methods being used by bands to experiment with sales of albums, thus creating more confusion in the heads of the major label executives. In a press release the band explains thoroughly their reasons for trying the new silent release method. The album was released in every music format imaginable, from MP3 to wax.
There is 2 great things about this. The power is in the hands of the bands, and the music industry is like the wild west right now, leaving the select few douchebags running the industry completely baffled. Second, the album is incredible, and there was no early reviews that would sway the consumer into pre-conceiving what they expect from the album, just the initial reaction to hearing the sounds. The Pitchfork Article W/ Press Release